Eva To Star In Racy Calvin Klein Commercial
You're reading Eva To Star In Racy Calvin Klein Commercial, posted on Friday, May 23rd, 2008 at 2:56 pm in Fashion News, on BrainBloggers at the Fashion Boutique blog. More after the jump.
Calvin Klein is always one for creating a new form of controversy with its products an commercials and now is no different. They are using Eva Mendes to promote their new fragrance Secret Obsession – which is q bit steamy and has even been censored in the U.S.
“The Obsession brand resonates in a very provocative place,” explains Catherine Walsh, senior vice president of American fragrances for Coty Prestige, the Calvin Klein Fragrances licensee. “And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully. ”
So what’s got the censors hot under the collar?
“It really taps into the secrecy of a private moment – where it’s clear that Eva is having illicit thoughts,” Lori Singer, vice president of global marketing for the brand at Coty Prestige, tells WWD. “It’s somewhat up to interpretation – because of how it’s shot, and what you see and hear, and what you can’t see and hear. You hear her voice, talking about having a sexy secret.”
We are curious to find out what that secret is!